Martha Gimbut
Martha Gimbut is the principle of Gimbut and Associates, a business
strategy and management consulting firm. She has been a senior executive
with over 24 years of diverse experience in sales, marketing,
development, strategic planning, and services for information technology
and high-tech start up companies. She spent 22 years with IBM
Corporation holding positions in sales, product development and support,
marketing, strategic planning, finance and services. During her tenure
at IBM, she launched IBM’s entry into the OEM business for SW resulting
in first year revenues of 300% of plan. In addition, she created and
launched the customer support model for PC software and launched IBM’s
entry into the fee product support business including the appropriate
market pricing, working with IBM developers, IBM sales, business
partners and customers to ensure high customer satisfaction during and
after the transition to fee support. Ms. Gimbut was the Vice President
for Technical Support for IBM Software sales for Europe, Middle East and
Africa and designed and launched the geographic technical support model
for Europe, which included IBM and business partner channels. Ms Gimbut
led a strategic services business for IBM Global Services.
In 2000, Ms. Gimbut established Gimbut and Associates and has worked
with start ups on their business strategy, management system, product,
pricing and funding plans. In addition, she has led numerous evaluation
and assessment plans for K-12 No Child Left Behind “Enhancing Education
through Technology” consortium grants for various school districts in
Texas.
Martha has a BS with honors, Systems Analysis from Miami University.
She attended the University of Chicago MBA program while she lived in
Chicago.
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